EZLocal
UX/UI Design
UX Research
Design system
Artificial Intelligence
I led the design overhaul for EZLocal, a legacy online directory preceding Yelp with over 15 million listings. Working closely with the lead engineer, my work transformed their MVP into an accessible and memorable platform, amplifying their brand in the UI and improving usability with a new design system and AI-integrated features.

project overview
From Legacy Online Directory to an AI-Powered Small Business Marketing Platform
Role:
UX/UI Designer & Researcher
The Challenge:
EZLocal's rapidly grown SaaS MVP lacked a cohesive design system, suffering from cluttered navigation and feature bloat that led to underutilized key features and a high churn rate as users failed to see the platform's full value and benefit.
The Goal:
Redesign the platform into a modern, mobile-responsive SaaS application by implementing a scalable design system, improving information architecture, and integrating AI-driven features to boost usability and engagement.
Team:
Solo UX Designer alongside multiple developers, marketers & stakeholders.
Contributions:
- Visibility Score: Providing users with quick and actionable online presence overview.
- Onboarding Process: A revamped onboarding process that minimized the complexity and improved the accuracy of filling out business information.
- Reputation Manager: AI-powered tool for tracking and managing online reviews with one-click responses.
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Hire me
Interested in a long-form case study?
Contact me, and I'd be happy to send a video walkthrough or schedule a call to discuss this project.